{"id":38269,"date":"2025-02-24T11:54:17","date_gmt":"2025-02-24T08:54:17","guid":{"rendered":"https:\/\/ayyildizgundem.net\/?p=38269"},"modified":"2025-02-24T11:54:17","modified_gmt":"2025-02-24T08:54:17","slug":"saglik-turizminin-gelecek-stratejileri-konusuldu","status":"publish","type":"post","link":"https:\/\/ayyildizgundem.net\/index.php\/2025\/02\/24\/saglik-turizminin-gelecek-stratejileri-konusuldu\/","title":{"rendered":"SA\u011eLIK TUR\u0130ZM\u0130N\u0130N GELECEK STRATEJ\u0130LER\u0130 KONU\u015eULDU"},"content":{"rendered":"

Bodrum\u2019da d\u00fczenlenen \u2018Mu\u011fla Sa\u011fl\u0131k Turizmi Forumu\u2019nda, Mu\u011fla\u2019n\u0131n sa\u011fl\u0131k turizmindeki konumu, gelecek stratejileri, b\u00f6lgesel ve ulusal d\u00fczeyde yap\u0131lacak \u00e7al\u0131\u015fmalar ile ortaya konulacak yenilik\u00e7i perspektif konu\u015fuldu.<\/p>\n

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Uluslararas\u0131 Sa\u011fl\u0131k Hizmetleri Genel M\u00fcd\u00fcr\u00fc Behl\u00fcl \u00dcnver\u2019in kat\u0131l\u0131m\u0131yla yap\u0131lan forumda konu\u015fan Fethiye Ticaret ve Sanayi Odas\u0131 (FTSO) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Osman \u00c7\u0131ral\u0131, Mu\u011fla\u2019n\u0131n sadece do\u011fal g\u00fczellikleri, k\u00fclt\u00fcrel ve tarihi dokusuyla de\u011fil, sa\u011fl\u0131k turizmi alan\u0131ndaki potansiyeliyle de y\u00fckselen bir de\u011fer olarak \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yledi. Ba\u015fkan \u00c7\u0131ral\u0131 kat\u0131l\u0131mc\u0131lara Fethiye\u2019nin son d\u00f6nemde ba\u015flatt\u0131\u011f\u0131 tan\u0131t\u0131m ata\u011f\u0131 ve yap\u0131lan \u00e7al\u0131\u015fmalara ili\u015fkin bilgi verdi.<\/p>\n

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Forum\u00a0 program\u0131 Mu\u011fla Valisi \u0130dris Akb\u0131y\u0131k, Uluslararas\u0131 Sa\u011fl\u0131k Hizmetleri Genel M\u00fcd\u00fcr\u00fc Behl\u00fcl \u00dcnver, Mu\u011fla \u0130l K\u00fclt\u00fcr ve Turizm M\u00fcd\u00fcr\u00fc H\u00fcseyin Toprak, Mu\u011fla \u0130l Sa\u011fl\u0131k M\u00fcd\u00fcr\u00fc Dr. Ali Burak M\u00fclayim, Bodrum Kaymakam\u0131 Mustafa \u00c7it, Milas Kaymakam\u0131 Mustafa \u00dcnver B\u00f6ke, Bodrum Belediye Ba\u015fkan\u0131 Tamer Mandalinci, BODTO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Mahmut Serdar Kocadon, MUTSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 B\u00fclent Karaku\u015f, Fethiye Turizm Dan\u0131\u015fma B\u00fcrosu M\u00fcd\u00fcr\u00fc Saffet D\u00fcndar, TURSAB Bat\u0131 Akdeniz BTK Ba\u015fkan\u0131 \u00d6zgen Uysal, Fethiye Devlet Hastanesi Ba\u015fhekimi Yavuz Okulu, Fethiye Devlet Hastanesi Uluslararas\u0131 Hasta Birimi sorumlusu Dr. Alper G\u00fcrsoy K\u0131z\u0131lkaya, Fethiye \u0130l\u00e7e Sa\u011fl\u0131k M\u00fcd\u00fcr\u00fc Murat Bilbay, DOC A\u011f\u0131z ve Di\u015f Sa\u011fl\u0131\u011f\u0131 Poliklini\u011fi Kurucusu Dr. \u00d6zg\u00fcr Y\u00fcr\u00fck, Lokman Hekim Esnaf Hastanesi Ba\u015fhekim Yrd. Op. Dr. Bar\u0131\u015f G\u00fcrc\u00fc, sa\u011fl\u0131k turizmi profesyonelleri ve sekt\u00f6r temsilcilerinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015fti.<\/p>\n

Mu\u011fla’da sa\u011fl\u0131k turizminin geli\u015ftirilmesi i\u00e7in yap\u0131lacak \u00e7al\u0131\u015fmalar\u0131n \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131 forumda gelecek stratejileri ile b\u00f6lgesel ve ulusal d\u00fczeyde yap\u0131lacak \u00e7al\u0131\u015fmalar ele al\u0131nd\u0131. Forumun sabah oturumunda konu\u015fmac\u0131lar sa\u011fl\u0131k turizminin mevcut durumu, bu alandaki uygulamalar ve geli\u015fim potansiyeli \u00fczerine bilgi verdi.\u00a0\u00d6\u011fleden sonra panel oturumlar\u0131nda ise sa\u011fl\u0131k turizmi sekt\u00f6r\u00fcndeki yenilik\u00e7i yakla\u015f\u0131mlar, stratejik ad\u0131mlar ve entegre hizmet modelleri ele al\u0131nd\u0131. Panelistler taraf\u0131ndan konular\u0131n de\u011ferlendirilmesinin ard\u0131ndan \u00e7evrimi\u00e7i anketler d\u00fczenlenerek t\u00fcm forum kat\u0131l\u0131mc\u0131lar\u0131n\u0131n fikirleri derlendi. Sekt\u00f6r payda\u015flar\u0131n\u0131 bir araya getirerek Mu\u011fla\u2019n\u0131n sa\u011fl\u0131k turizmi potansiyelinin daha etkin de\u011ferlendirilmesi ad\u0131na \u00f6nem ta\u015f\u0131yan organizasyonun sekt\u00f6r\u00fcn gelece\u011fine \u0131\u015f\u0131k tutmas\u0131 hedefleniyor.<\/p>\n

BA\u015eKAN \u00c7IRALI, \u201cFETH\u0130YE SA\u011eLIK TUR\u0130ZM\u0130NDE TANITIM ATA\u011eINA KALKTI\u201d<\/strong><\/p>\n

Kat\u0131l\u0131mc\u0131lara seslenen FTSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 Osman \u00c7\u0131ral\u0131, \u201cMu\u011fla sadece do\u011fal g\u00fczellikleri, k\u00fclt\u00fcrel ve tarihi dokusuyla de\u011fil sa\u011fl\u0131k turizmi alan\u0131ndaki potansiyeliyle de y\u00fckselen bir de\u011fer olarak \u00f6ne \u00e7\u0131kmaktad\u0131r. Fethiye, klinikleri, \u00f6zellikle a\u011f\u0131z ve di\u015f sa\u011fl\u0131\u011f\u0131 ile estetik merkezleriyle y\u00fcksek kaliteli sa\u011fl\u0131k hizmetleri sunarak, uluslararas\u0131 hastalar i\u00e7in cazibe merkezi hale geldi. Fethiye\u2019de 2025 y\u0131l\u0131 ocak ay\u0131 itibariyle Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131\u2019n\u0131n da sitesinde yer alan, resmi yetkili 1 sa\u011fl\u0131k turizmi yetkili arac\u0131 kurulu\u015fu, 3 yetkili sa\u011fl\u0131k tesisi (hastane), 12 yetkili \u00f6zel muayenehane, 12 a\u011f\u0131z ve di\u015f sa\u011fl\u0131\u011f\u0131 poliklini\u011fi faaliyet g\u00f6steriyor. Yine Dalaman uluslararas\u0131 havaliman\u0131na yak\u0131nl\u0131\u011f\u0131 ve ula\u015f\u0131m kolayl\u0131\u011f\u0131 sebebiyle de Fethiye, sa\u011fl\u0131k turizminde avantajl\u0131 konumda yer al\u0131yor. \u0130ngiltere, \u0130sko\u00e7ya, Galler, Almanya ve son d\u00f6nemde Arap \u00fclkelerinden yo\u011fun ra\u011fbet g\u00f6r\u00fcyoruz. Artan ilgiyi en iyi \u015fekilde de\u011ferlendirmek i\u00e7in sa\u011fl\u0131k turizmi firmalar\u0131m\u0131zla ge\u00e7en y\u0131l bir araya gelerek neler yapabilece\u011fimizi de\u011ferlendirdik ve strateji olu\u015fturduk. \u0130lk olarak 2024 y\u0131l\u0131nda Londra\u2019da d\u00fczenlenen Sa\u011fl\u0131k Turizmi Fuar\u0131na, i\u015fletmelerimizle birlikte kat\u0131ld\u0131k. Yine Londra\u2019da 14-15 \u015eubat 2025 tarihlerinde d\u00fczenlenen, fuara 4 stantla kat\u0131l\u0131m sa\u011flad\u0131k. Arkada\u015flar\u0131m, her iki fuardan da \u00e7ok olumlu sonu\u00e7larla d\u00f6nd\u00fc” \u015feklinde ifadeler kulland\u0131.<\/p>\n

VAL\u0130 AKBIYIK, \u201cSON 3 YILDA 200 B\u0130N 114 TUR\u0130STE SA\u011eLIK H\u0130ZMET\u0130 VERD\u0130K\u201d<\/strong><\/p>\n

Mu\u011fla sa\u011fl\u0131k turizmi potansiyeline de\u011finen Mu\u011fla Valisi Dr. \u0130dris Akb\u0131y\u0131k, “Mu\u011fla\u2019m\u0131zda 1 a\u011f\u0131z ve di\u015f sa\u011fl\u0131\u011f\u0131 merkezi ve 4 devlet hastanesi olmak \u00fczere toplam 5 kamu tesisimizle 9 \u00f6zel hastane, 3 t\u0131p merkezi, 1 fizik tedavi ve rehabilitasyon merkezi, 43 a\u011f\u0131z ve di\u015f sa\u011fl\u0131\u011f\u0131 klini\u011fi, 40 muayenehane ve 9 arac\u0131 kurulu\u015f olmak \u00fczere sa\u011fl\u0131k turizmi yetki belgesine sahip 110 sa\u011fl\u0131k kurum ve kurulu\u015fumuz bulunmaktad\u0131r. \u0130limizde son 3 y\u0131lda 52 bin 246 sa\u011fl\u0131k turizmi, 147 bin 868 turistin sa\u011fl\u0131\u011f\u0131 olmak \u00fczere toplam 200 bin 114 turiste uluslararas\u0131 nitelikte sa\u011fl\u0131k hizmeti verilmi\u015ftir. Ancak ilimize 3 milyon 700 bin yabanc\u0131, yakla\u015f\u0131k 7 milyon yerli turist geldi\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde bu rakamlar olduk\u00e7a d\u00fc\u015f\u00fck kalmaktad\u0131r” dedi.<\/p>\n

Mu\u011fla\u2019n\u0131n sa\u011fl\u0131k turizmi potansiyelini en iyi \u015fekilde de\u011ferlendirmek ad\u0131na t\u00fcm payda\u015flarla i\u015f birli\u011fi i\u00e7inde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 aktaran Vali Dr. \u0130dris Akb\u0131y\u0131k, \u201cSa\u011fl\u0131k sekt\u00f6r\u00fcndeki yenilikleri, turizmdeki deneyimimizi ve kamu-\u00f6zel sekt\u00f6r aras\u0131ndaki sinerjiyi bir araya getirerek, Mu\u011fla\u2019y\u0131 bu alanda \u00f6nc\u00fc bir marka haline getirebiliriz. Yat\u0131r\u0131mc\u0131lar\u0131m\u0131za rehberlik etmek, altyap\u0131y\u0131 g\u00fc\u00e7lendirmek, tan\u0131t\u0131m faaliyetlerini art\u0131rmak ve en \u00f6nemlisi s\u00fcrd\u00fcr\u00fclebilir bir model olu\u015fturmak i\u00e7in kararl\u0131 ad\u0131mlar atmaya devam edece\u011fiz. Bu \u00e7al\u0131\u015ftay, i\u015fte bu hedefler do\u011frultusunda at\u0131lm\u0131\u015f \u00f6nemli bir ad\u0131md\u0131r\u201d diye konu\u015ftu.<\/p>\n

\u201cT\u00dcRK\u0130YE SA\u011eLIK TUR\u0130ZM\u0130NDE D\u00dcNYADA 5\u2019\u0130NC\u0130 SIRADA\u201d<\/strong><\/p>\n

Sa\u011fl\u0131k turizminde rakam\u0131n artmas\u0131 gerekti\u011fini s\u00f6yleyen Uluslararas\u0131 Sa\u011fl\u0131k Hizmetleri Genel M\u00fcd\u00fcr\u00fc Behl\u00fcl \u00dcnver \u015funlar\u0131 s\u00f6yledi: \u201c”T\u00fcrkiye’nin hem co\u011frafi konumu do\u011fal zenginli\u011fi sa\u011fl\u0131k turizmi a\u00e7\u0131s\u0131ndan kaliteli ve nitelikli hizmetler veriyor olmas\u0131 T\u00fcrkiye’nin talep edilebilirli\u011fini artt\u0131r\u0131yor. T\u00fcrkiye sa\u011fl\u0131k turizmi noktas\u0131nda d\u00fcnyada ilk 5. s\u0131rada. D\u00fcnyada 2024 y\u0131l\u0131nda yakla\u015f\u0131k 100 milyar dolar, insanlar sa\u011fl\u0131\u011f\u0131 i\u00e7in ba\u015fka bir \u00fclkeden ba\u015fka bir \u00fclkeye ge\u00e7ip para harcam\u0131\u015f. Bu 2028 y\u0131l\u0131nda 127 milyar dolar olacak. T\u00fcrkiye’ye 62 milyon turistin geldi\u011fini d\u00fc\u015f\u00fcn\u00fcrsek bunun yakla\u015f\u0131k 1 milyon 500’ni sa\u011fl\u0131k turizm olarak geldi\u011fini d\u00fc\u015f\u00fcn\u00fcrsek bu rakam\u0131n yeterli olmad\u0131\u011f\u0131n\u0131 g\u00f6rece\u011fiz. ‘Bu rakam 6 milyon, 10 milyon nas\u0131l olabilir’ derdi i\u00e7erisindeyiz. Di\u011fer taraftan 3 milyar dolar olan sa\u011fl\u0131k turizmi getirisini 2028 y\u0131l\u0131nda 20 milyar dolara \u00e7\u0131karmay\u0131 hedefliyoruz.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Bodrum\u2019da d\u00fczenlenen \u2018Mu\u011fla Sa\u011fl\u0131k Turizmi Forumu\u2019nda, Mu\u011fla\u2019n\u0131n sa\u011fl\u0131k turizmindeki konumu, gelecek stratejileri, b\u00f6lgesel ve ulusal d\u00fczeyde yap\u0131lacak \u00e7al\u0131\u015fmalar ile ortaya konulacak yenilik\u00e7i perspektif konu\u015fuldu. Uluslararas\u0131 Sa\u011fl\u0131k Hizmetleri Genel M\u00fcd\u00fcr\u00fc Behl\u00fcl \u00dcnver\u2019in kat\u0131l\u0131m\u0131yla yap\u0131lan forumda konu\u015fan Fethiye Ticaret ve Sanayi Odas\u0131 (FTSO) Y\u00f6netim Kurulu Ba\u015fkan\u0131 Osman \u00c7\u0131ral\u0131, Mu\u011fla\u2019n\u0131n sadece do\u011fal g\u00fczellikleri, k\u00fclt\u00fcrel ve tarihi dokusuyla de\u011fil, …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1191,85,102,296],"class_list":["post-38269","post","type-post","status-publish","format-standard","","category-genel","tag-ayyildiz-gundem","tag-fethiye","tag-ftso","tag-saglik"],"_links":{"self":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/38269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/comments?post=38269"}],"version-history":[{"count":1,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/38269\/revisions"}],"predecessor-version":[{"id":38272,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/38269\/revisions\/38272"}],"wp:attachment":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/media?parent=38269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/categories?post=38269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/tags?post=38269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}