{"id":59717,"date":"2026-04-04T11:03:47","date_gmt":"2026-04-04T08:03:47","guid":{"rendered":"https:\/\/ayyildizgundem.net\/?p=59717"},"modified":"2026-04-04T11:03:47","modified_gmt":"2026-04-04T08:03:47","slug":"mugla-turizmi-icin-tum-paydaslar-masada","status":"publish","type":"post","link":"https:\/\/ayyildizgundem.net\/index.php\/2026\/04\/04\/mugla-turizmi-icin-tum-paydaslar-masada\/","title":{"rendered":"MU\u011eLA TUR\u0130ZM\u0130 \u0130\u00c7\u0130N T\u00dcM PAYDA\u015eLAR MASADA"},"content":{"rendered":"

Mu\u011fla B\u00fcy\u00fck\u015fehir Belediyesi ve Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi i\u015f birli\u011finde ba\u015flat\u0131lan Mu\u011fla Turizm Potansiyeli Analizi \u00c7al\u0131\u015fmas\u0131 ile kentin turizmde s\u00fcrd\u00fcr\u00fclebilir ve b\u00fct\u00fcnc\u00fcl bir yap\u0131ya kavu\u015fmas\u0131 hedefleniyor.<\/p>\n

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Mu\u011fla\u2019da turizmin gelece\u011fini \u015fekillendirmek amac\u0131yla \u00f6nemli bir \u00e7al\u0131\u015fma 3 Nisan Cuma g\u00fcn\u00fc T\u00fcrkan Saylan \u00c7a\u011fda\u015f Ya\u015fam Merkezi\u2019nde yap\u0131lan Mu\u011fla Turizm Potansiyeli Analizi \u00c7al\u0131\u015fmas\u0131 ile ba\u015flat\u0131ld\u0131. Mu\u011fla B\u00fcy\u00fck\u015fehir Belediyesi ve Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi i\u015f birli\u011finde y\u00fcr\u00fct\u00fclecek \u00e7al\u0131\u015fma kapsam\u0131nda, kentin yaln\u0131zca k\u0131y\u0131 turizmiyle de\u011fil; do\u011fas\u0131, k\u00fclt\u00fcr\u00fc, gastronomisi ve k\u0131rsal potansiyeliyle b\u00fct\u00fcnc\u00fcl bir destinasyon olarak ele al\u0131nmas\u0131 hedefleniyor.<\/p>\n

\u00c7al\u0131\u015fmada; kontrols\u00fcz b\u00fcy\u00fcme yerine denge, koruma, dayan\u0131kl\u0131l\u0131k ve kalite odakl\u0131, veriye dayal\u0131 ve kat\u0131l\u0131mc\u0131 bir yakla\u015f\u0131m benimsenecek. D\u00fczenlenen toplant\u0131ya K\u0131y\u0131 Ege Belediyeler Birli\u011fi ve Mu\u011fla B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 Ahmet Aras ve Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi Rekt\u00f6r Yard\u0131mc\u0131s\u0131 Prof. Dr. Deniz \u00dclgen\u2019in yan\u0131 s\u0131ra Prof. Dr. Cafer Topalo\u011flu, G\u00fcney Ege Turistik Otelciler ve \u0130\u015fletmeciler Birli\u011fi (GETOB) Ba\u015fkan\u0131 Cengiz Ayg\u00fcn, Bodrum Otelciler Derne\u011fi (BODER) Ba\u015fkan\u0131 \u00d6mer Faruk Dengiz, Fethiye Otelciler Birli\u011fi (FODER) Ba\u015fkan\u0131 B\u00fclent Uysal, Dalaman, Ortaca ve K\u00f6yce\u011fiz Turizm Otelciler ve Turistik \u0130\u015fletmeciler Derne\u011fi (DOKTOB) Ba\u015fkan\u0131 Y\u00fccel Okutur, T\u00dcRSAB Marmaris BTK\u2019dan Suat Esin, T\u00dcRSAB Bodrum BTK\u2019dan Enver Kantarm\u0131\u015f, MUTRO Ba\u015fkan\u0131 \u00d6zg\u00fcr Akg\u00fcl, Mu\u011fla K\u00fclt\u00fcr ve Turizm \u0130l M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 \u00d6zcan Cambaz ve Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi Teknoloji Transfer Ofisi Koordinat\u00f6r\u00fc Do\u00e7. Dr. Yasemin \u00d6zdem Y\u0131lmaz kat\u0131ld\u0131.<\/p>\n

12 AYA YAYILAN TUR\u0130ZM HEDEF\u0130<\/strong><\/p>\n

\u201cD\u00f6rt Mevsim Turizm\u201d yakla\u015f\u0131m\u0131 do\u011frultusunda Mu\u011fla\u2019da turizmin 12 aya yay\u0131lmas\u0131, mevsimsel dengesizliklerin azalt\u0131lmas\u0131 ve ilin y\u0131l boyunca canl\u0131 bir destinasyon haline gelmesi ama\u00e7lan\u0131yor.<\/p>\n

ORTAK AKIL VE B\u0130L\u0130MSEL YAKLA\u015eIM<\/strong><\/p>\n

\u0130l\u00e7e belediyeleri, kamu kurumlar\u0131, STK\u2019lar ve vatanda\u015flar\u0131n kat\u0131l\u0131m\u0131yla haz\u0131rlanacak Turizm Stratejisi ve Eylem Plan\u0131, Mu\u011fla\u2019n\u0131n turizmde yol haritas\u0131n\u0131 olu\u015fturacak. Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi koordinasyonunda y\u00fcr\u00fct\u00fclecek \u00e7al\u0131\u015fma; en az 9 ki\u015filik uzman ekip taraf\u0131ndan 60 g\u00fcn i\u00e7inde tamamlanacak. S\u00fcre\u00e7te 13 il\u00e7enin turizm envanteri \u00e7\u0131kar\u0131lacak, Co\u011frafi Bilgi Sistemleri (CBS) tabanl\u0131 analizler yap\u0131lacak ve Mu\u011fla\u2019n\u0131n 7 b\u00f6lgesinde saha toplant\u0131lar\u0131 ger\u00e7ekle\u015ftirilecek.<\/p>\n

SOMUT \u00c7IKTILAR VE YOL HAR\u0130TASI<\/strong><\/p>\n

\u00c7al\u0131\u015fma sonunda 2 adet bas\u0131l\u0131 rapor, kapsaml\u0131 dijital veri ve analiz ar\u015fivi ile Belediye Meclisi ve ilgili komisyonlara sunulacak bilgilendirme sunumlar\u0131 haz\u0131rlanacak. Mu\u011fla B\u00fcy\u00fck\u015fehir Belediyesi ve Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi i\u015f birli\u011finde y\u00fcr\u00fct\u00fclen bu kapsaml\u0131 \u00e7al\u0131\u015fma ile ilin turizmde s\u00fcrd\u00fcr\u00fclebilir, dengeli ve rekabet\u00e7i bir yap\u0131ya kavu\u015fmas\u0131 hedeflenirken; elde edilecek \u00e7\u0131kt\u0131lar, \u00f6n\u00fcm\u00fczdeki d\u00f6nemde hayata ge\u00e7irilecek projelere ve stratejik kararlara y\u00f6n verecek.<\/p>\n

Mu\u011fla B\u00fcy\u00fck\u015fehir Belediyesi ve Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi i\u015fbirli\u011fi ile Mu\u011fla Turizm Potansiyeli Analizi \u00c7al\u0131\u015fmas\u0131 toplant\u0131s\u0131 3 oturumda ger\u00e7ekle\u015ftirildi. 1.oturumda Mu\u011fla Turizminin Gelece\u011fi; Ortak Ak\u0131l Paneli Konaklama Sekt\u00f6r\u00fc, 2.oturumda Tan\u0131t\u0131m, Seyahat ve Ula\u015f\u0131m Sekt\u00f6r\u00fc, 3. oturumda Proje tan\u0131t\u0131m\u0131 ve yol haritas\u0131 konu\u015fuldu. 3.oturuma ABD\u2019den Massachusetts \u00dcniversitesi\u2019nden Muzaffer Uysal, South Carolina \u00dcniversitesi\u2019nden Prof.Dr. Fevzi Okumu\u015f, Valparaiso \u00dcniversitesi\u2019nden Prof.Dr. Musa \u00c7\u0131nar ZOOM ile kat\u0131larak toplant\u0131ya katk\u0131 sundu.<\/p>\n

PROF. DR. DEN\u0130Z \u00dcLGEN: \u201cD\u00dcNYA\u2019DA TUR\u0130ZM MASTER PLANINI \u0130Y\u0130 UYGULAYAN BARSELONA VE S\u0130NGAPUR G\u0130B\u0130 \u015eEH\u0130RLER VAR\u201d<\/strong><\/p>\n

Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi Rekt\u00f6r Yard\u0131mc\u0131s\u0131 Prof. Dr. Deniz \u00dclgen Mu\u011fla Turizm Potansiyeli Analizi \u00c7al\u0131\u015fmas\u0131 toplant\u0131s\u0131nda yapt\u0131\u011f\u0131 konu\u015fmada Turizm Master Plan\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n d\u00fcnyada olumlu \u00f6rneklerinin oldu\u011funu, g\u00fc\u00e7l\u00fc koordinasyon sistemi ve veri tabanl\u0131 \u00e7al\u0131\u015fmalar yap\u0131labilece\u011fini belirtti ve toplant\u0131y\u0131 birlikte ger\u00e7ekle\u015ftirdikleri B\u00fcy\u00fck\u015fehir Belediyesi\u2019ne te\u015fekk\u00fcr etti.<\/p>\n

Prof. Dr. Deniz \u00dclgen; \u201cMu\u011fla Turizm Potansiyeli Ara\u015ft\u0131rma toplant\u0131s\u0131nda \u00fcniversite olarak bulunmak bizim i\u00e7in hem de\u011ferli hem de b\u00fcy\u00fck sorumluluk. Mu\u011fla deniz turizmi ba\u015fta olmak \u00fczere k\u00fclt\u00fcr ve do\u011fa turizminde g\u00fc\u00e7l\u00fc bir \u015fehir. Turizm ekonomi, i\u015fletme, co\u011frafya, tarih, arkeoloji, sosyoloji, \u00e7evre, gastronomi, \u015fehir planlama, veri bilimi gibi dinamiklerle ili\u015fkili bir sekt\u00f6r. Turizm master plan\u0131nda t\u00fcm turizm \u00e7e\u015fitleri ve di\u011fer bahsetti\u011fim dinamikler ortak \u00e7al\u0131\u015fmas\u0131 ile mevcut durum analizi, kaynak ve potansiyel analizi, vizyon ve hedeflerin belirlenmesi, strateji geli\u015ftirilmesi, mek\u00e2nsal planlama ve tasar\u0131m, uygulama plan\u0131 ve izleme, de\u011ferlendirme yap\u0131lacak. D\u00fcnya\u2019da turizm master plan\u0131n\u0131 iyi uygulayan Barselona ve Singapur gibi \u015fehirler var. Master plan\u0131n\u0131n iyi bir \u015fekilde i\u015flemesi i\u00e7in \u00f6ncelikle ger\u00e7ek hedef, iyi bir koordinasyon, veri tabanl\u0131 karar alma, kaynak y\u00f6netimi, halk deste\u011fi, s\u00fcrd\u00fcr\u00fclebilirlik ve denetim gerekir\u201d dedi.<\/p>\n

BA\u015eKAN ARAS: \u201cMU\u011eLA TUR\u0130ZMDE \u00d6NC\u00dc KENTLER\u0130N BA\u015eINDA GEL\u0130YOR\u201d<\/strong><\/p>\n

K\u0131y\u0131 Ege Belediyeler Birli\u011fi ve Mu\u011fla B\u00fcy\u00fck\u015fehir Belediye Ba\u015fkan\u0131 Ahmet Aras turizmin kolektif, herkesi ilgilendiren, \u00e7ok katmanl\u0131, payda\u015fl\u0131 bir k\u00fclt\u00fcr oldu\u011funu s\u00f6yledi ve turizm kenti olan Mu\u011fla\u2019da \u00fcniversite, di\u011fer payda\u015flarla yap\u0131lan Turizm Master plan\u0131n\u0131n \u00e7ok k\u0131ymetli oldu\u011funu belirtti. Ba\u015fkan Aras; \u201cMu\u011fla Turizm Potansiyel Analizi toplant\u0131s\u0131 turizmde karar verici t\u00fcm platformlar\u0131 bir araya getirdi. Turizm yap\u0131 itibari ile kolektif, herkesi ilgilendiren, \u00e7ok katmanl\u0131 bir sekt\u00f6r. Yerel y\u00f6netimlerden, merkezi h\u00fck\u00fcmete, tar\u0131mdan \u00fcretime, ula\u015f\u0131mdan altyap\u0131ya her kurumu, her vatanda\u015f\u0131 kapsayan geni\u015f bir k\u00fclt\u00fcr. B\u00f6lgesel ve yerel kalk\u0131nma i\u00e7in \u00e7ok \u00f6nemli, bacas\u0131z sanayi diye tan\u0131mlad\u0131\u011f\u0131m\u0131z, kendi \u00f6z kaynaklar\u0131m\u0131z\u0131 kulland\u0131\u011f\u0131m\u0131z bir sekt\u00f6r. \u00dclkemizde Mu\u011fla turizmde \u00f6nc\u00fc kentlerin ba\u015f\u0131nda geliyor. 1960\u2019l\u0131 y\u0131llarda Halikarnas Bal\u0131k\u00e7\u0131s\u0131\u2019n\u0131n da katk\u0131lar\u0131yla Mu\u011fla ve \u00f6zellikle Bodrum turizmle tan\u0131\u015fmaya, turizmin gelir getiren bir sekt\u00f6r oldu\u011funu ya\u015fayarak \u00f6\u011frenmeye ba\u015flad\u0131.<\/p>\n

\u201cMU\u011eLA SANAY\u0130, SANTRALLER KENT\u0130 DE\u011e\u0130L, G\u00d6Z\u00dcM\u00dcZ G\u0130B\u0130 BAKMAMIZ, KORUMAMIZ GEREKEN B\u0130R TUR\u0130ZM KENT\u0130D\u0130R\u201d<\/strong><\/p>\n

Turizmin kar\u015f\u0131 kar\u015f\u0131ya oldu\u011fu sorunlara de\u011finen Ba\u015fkan Aras, Mu\u011fla\u2019n\u0131n sahip oldu\u011fu do\u011fal ve k\u00fclt\u00fcrel de\u011ferlerin korunarak gelece\u011fe ta\u015f\u0131nmas\u0131 gerekti\u011fini vurgulayarak, \u201cT\u00fcrkiye jeopolitik konumu ve di\u011fer sebeplerden dolay\u0131 di\u011fer Avrupa \u00fclkeleri gibi turizmden ne yaz\u0131k ki 12 ay tam anlam\u0131yla faydalanam\u0131yor. \u00d6zellikle belirli aylar i\u00e7erisinde d\u00f6nemsel olarak turizmden yararlanmaya \u00e7al\u0131\u015fan sekt\u00f6r planlamas\u0131n\u0131, gelirlerini de ne yaz\u0131k ki bu s\u00fcre i\u00e7erisine s\u0131k\u0131\u015ft\u0131r\u0131yor. Buna merkezi y\u00f6netimin getirdi\u011fi y\u00fckl\u00fc vergiler, \u00fclkenin i\u00e7inde bulundu\u011fu genel kriz, orman yang\u0131nlar\u0131, plans\u0131z yap\u0131la\u015fma, iklim de\u011fi\u015fikli\u011fi, alt yap\u0131 sorunlar\u0131 da eklenince turizm hepsinden olumsuz etkileniyor. Oysa turizmin, turizmcinin moralinin y\u00fcksek tutulmas\u0131, turizmden daha fazla nas\u0131l gelir elde edilebilirin planlanmas\u0131 gerekiyor. \u00c7\u00fcnk\u00fc Mu\u011fla denizi, havas\u0131, iklimi, tarihi, gastronomisi ve t\u00fcm zenginli\u011fi ile tam anlam\u0131yla bir turizm kenti. Mu\u011fla sanayi, santraller kenti de\u011fil, g\u00f6z\u00fcm\u00fcz gibi bakmam\u0131z, korumam\u0131z gereken bir turizm kentidir.\u201d ifadelerini kulland\u0131.<\/p>\n

\u201cHER F\u0130K\u0130R B\u0130Z\u0130M \u0130\u00c7\u0130N KIYMETL\u0130 VE BU F\u0130K\u0130R KUL\u00dcB\u00dcNDE SOMUT \u00c7ALI\u015eMALARLA MU\u011eLA TUR\u0130ZM\u0130 PLANLANACAK\u201d<\/strong><\/p>\n

Kat\u0131l\u0131mc\u0131 ve ortak akla dayal\u0131 bir planlama s\u00fcreci y\u00fcr\u00fct\u00fclece\u011fini ifade eden Ba\u015fkan Aras, t\u00fcm payda\u015flar\u0131n s\u00fcrece d\u00e2hil edilmesinin \u00f6nemine dikkat \u00e7ekti. Aras, \u201cBu toplant\u0131n\u0131n yap\u0131lmas\u0131n\u0131n en \u00f6nemli sebeplerinden biri de Mu\u011fla\u2019m\u0131zda turizmi daha ileriye g\u00f6t\u00fcrmek i\u00e7in herkesin kendi \u00e7abas\u0131yla yapmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131 \u00e7abalar\u0131 ayn\u0131 paydada toplamak. Birinin \u00e7\u0131k\u0131p turizmde ya\u015fanan s\u0131k\u0131nt\u0131lar, sorunlar neler bunlar\u0131 sormas\u0131 ve \u00e7\u00f6z\u00fcm i\u00e7in t\u00fcm sekt\u00f6rleri bir araya getirmesi laz\u0131md\u0131. B\u00fcy\u00fck\u015fehir Belediyesi olarak bir \u015feyler yap\u0131lacaksa sekt\u00f6r, \u015fehir, \u00fcniversitenin bir araya gelmesi gerekiyor diyerek yola \u00e7\u0131kt\u0131k. Mu\u011fla\u2019m\u0131z\u0131n gururu S\u0131tk\u0131 Ko\u00e7man \u00dcniversite\u2019mizle birlikte \u00e7al\u0131\u015farak, akademik, bilimsel verilerle Mu\u011fla\u2019m\u0131z\u0131n gelece\u011fini planlamaya ba\u015flad\u0131k. Plan, proje d\u00e2hilinde hareket ederek yol haritam\u0131z\u0131 belirleyece\u011fiz. Sadece konu\u015fmayaca\u011f\u0131z, somut kararlar al\u0131p hep birlikte uygulayaca\u011f\u0131z. Yerel kalk\u0131nmay\u0131 destekleyen, daha \u00e7ok istihdam yaratan, \u00e7evreyi, do\u011fay\u0131 koruyan turizm modeli ile Mu\u011fla\u2019m\u0131z\u0131 bir plan d\u00e2hilinde gelece\u011fe ta\u015f\u0131yaca\u011f\u0131z. Ben \u00e7ok \u00fcmitliyim, Mu\u011fla Turizm Master plan\u0131 ile herkesin turizmde yapabilece\u011fi bir \u015fey olacak. Her fikir bizim i\u00e7in k\u0131ymetli ve bu fikir kul\u00fcb\u00fcnde somut \u00e7al\u0131\u015fmalarla Mu\u011fla turizmini planlayacak\u201d dedi.<\/p>\n

A\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131n\u0131n ard\u0131ndan ger\u00e7ekle\u015ftirilen oturumlarda analiz \u00e7al\u0131\u015fmalar\u0131n\u0131n detaylar\u0131 payla\u015f\u0131l\u0131rken, toplant\u0131 Mu\u011fla\u2019n\u0131n turizmde s\u00fcrd\u00fcr\u00fclebilir, planl\u0131 ve rekabet\u00e7i bir gelece\u011fe ula\u015fmas\u0131 ad\u0131na \u00f6nemli bir ba\u015flang\u0131\u00e7 olarak \u00f6ne \u00e7\u0131kt\u0131 ve ortaya konacak yol haritas\u0131n\u0131n kentin turizm vizyonuna uzun vadeli katk\u0131 sa\u011flamas\u0131 bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mu\u011fla B\u00fcy\u00fck\u015fehir Belediyesi ve Mu\u011fla S\u0131tk\u0131 Ko\u00e7man \u00dcniversitesi i\u015f birli\u011finde ba\u015flat\u0131lan Mu\u011fla Turizm Potansiyeli Analizi \u00c7al\u0131\u015fmas\u0131 ile kentin turizmde s\u00fcrd\u00fcr\u00fclebilir ve b\u00fct\u00fcnc\u00fcl bir yap\u0131ya kavu\u015fmas\u0131 hedefleniyor. Mu\u011fla\u2019da turizmin gelece\u011fini \u015fekillendirmek amac\u0131yla \u00f6nemli bir \u00e7al\u0131\u015fma 3 Nisan Cuma g\u00fcn\u00fc T\u00fcrkan Saylan \u00c7a\u011fda\u015f Ya\u015fam Merkezi\u2019nde yap\u0131lan Mu\u011fla Turizm Potansiyeli Analizi \u00c7al\u0131\u015fmas\u0131 ile ba\u015flat\u0131ld\u0131. Mu\u011fla B\u00fcy\u00fck\u015fehir Belediyesi ve …<\/p>\n","protected":false},"author":1,"featured_media":59718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1191,141,1932,294],"class_list":["post-59717","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-genel","tag-ayyildiz-gundem","tag-buyuksehir","tag-masa","tag-turizm"],"_links":{"self":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/59717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/comments?post=59717"}],"version-history":[{"count":1,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/59717\/revisions"}],"predecessor-version":[{"id":59719,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/59717\/revisions\/59719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/media\/59718"}],"wp:attachment":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/media?parent=59717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/categories?post=59717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/tags?post=59717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}