{"id":61599,"date":"2026-05-22T12:09:48","date_gmt":"2026-05-22T09:09:48","guid":{"rendered":"https:\/\/ayyildizgundem.net\/?p=61599"},"modified":"2026-05-22T12:09:48","modified_gmt":"2026-05-22T09:09:48","slug":"satis-ve-pazarlamada-yapay-zeka-egitimi","status":"publish","type":"post","link":"https:\/\/ayyildizgundem.net\/index.php\/2026\/05\/22\/satis-ve-pazarlamada-yapay-zeka-egitimi\/","title":{"rendered":"SATI\u015e VE PAZARLAMADA YAPAY ZEKA E\u011e\u0130T\u0130M\u0130"},"content":{"rendered":"

Fethiye Ticaret ve Sanayi Odas\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u2018Sat\u0131\u015f ve Pazarlamada Yapay Zeka E\u011fitimi\u2019nde, \u00fcye i\u015fletmelerin sat\u0131\u015f, pazarlama ve m\u00fc\u015fteri y\u00f6netimi s\u00fcre\u00e7lerinde yapay zeka ara\u00e7lar\u0131n\u0131 daha verimli kullanabilmelerine y\u00f6nelik uygulamal\u0131 bilgiler aktar\u0131ld\u0131.<\/p>\n

\"\"<\/p>\n

FTSO ev sahipli\u011finde Me\u011fri Salonu\u2019nda ger\u00e7ekle\u015ftirilen e\u011fitim, E\u011fitimci ve Pazarlama Uzman\u0131 Hakan Akben taraf\u0131ndan verildi. E\u011fitime turizm, emlak, tar\u0131m-g\u0131da ve profesyonel hizmet sekt\u00f6rlerinde faaliyet g\u00f6steren toplam 18 ki\u015fi kat\u0131ld\u0131. E\u011fitim program\u0131, teorik bilgiden \u00e7ok do\u011frudan uygulamaya ge\u00e7i\u015fi esas alan interaktif yap\u0131s\u0131yla dikkat \u00e7ekti. Kat\u0131l\u0131mc\u0131lar, kendi sekt\u00f6rlerine y\u00f6nelik \u00f6rnek senaryolar \u00fczerinden yapay zeka ara\u00e7lar\u0131n\u0131 kullanma f\u0131rsat\u0131 buldu.<\/p>\n

E\u011fitim kapsam\u0131nda; \u00fcretken yapay zekan\u0131n temel \u00e7al\u0131\u015fma mant\u0131\u011f\u0131, etkili prompt yaz\u0131m teknikleri, i\u00e7erik ve kampanya \u00fcretimi, m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi (CRM), sat\u0131\u015f s\u00fcre\u00e7lerinde yapay zeka kullan\u0131m\u0131, veri analizi, rakip takibi ve i\u015f ak\u0131\u015f\u0131 otomasyonlar\u0131 gibi konular detayl\u0131 \u015fekilde ele al\u0131nd\u0131. Program boyunca \u00f6zellikle Fethiye\u2019de faaliyet g\u00f6steren i\u015fletmelere y\u00f6nelik \u00f6rnek \u00e7al\u0131\u015fmalar ger\u00e7ekle\u015ftirildi. Butik oteller i\u00e7in sosyal medya i\u00e7erikleri ve rezervasyon platformlar\u0131na y\u00f6nelik metinler haz\u0131rlan\u0131rken, emlak dan\u0131\u015fmanlar\u0131na y\u00f6nelik yabanc\u0131 yat\u0131r\u0131mc\u0131lar i\u00e7in \u0130ngilizce ilan ve sat\u0131\u015f metinleri olu\u015fturuldu. Ayr\u0131ca Booking.com yorumlar\u0131 \u00fczerinden otellerin g\u00fc\u00e7l\u00fc ve geli\u015fime a\u00e7\u0131k y\u00f6nlerinin analiz edilmesine y\u00f6nelik uygulamalar yap\u0131ld\u0131.<\/p>\n

E\u011fitimde; rezervasyon yan\u0131tlar\u0131, fiyat takibi, sosyal medya i\u00e7erikleri, m\u00fc\u015fteri e-postalar\u0131, sat\u0131\u015f operasyonlar\u0131 ve veri analizi gibi yo\u011fun operasyonel s\u00fcre\u00e7lerde yapay zekan\u0131n sa\u011flad\u0131\u011f\u0131 zaman ve verimlilik avantajlar\u0131 \u00f6rnek uygulamalarla aktar\u0131ld\u0131. Kat\u0131l\u0131mc\u0131lar e\u011fitim sonunda, yapay zekan\u0131n yaln\u0131zca bir ara\u00e7 de\u011fil; i\u015f s\u00fcre\u00e7lerinde etkin \u015fekilde konumland\u0131r\u0131labilecek bir \u201casistan\u201d yakla\u015f\u0131m\u0131yla de\u011ferlendirilmesi gerekti\u011fine ili\u015fkin kapsaml\u0131 bilgi edinirken, kendi i\u015fletmelerinde kullanabilecekleri ki\u015fisel uygulama yol haritalar\u0131n\u0131 olu\u015fturdu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fethiye Ticaret ve Sanayi Odas\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u2018Sat\u0131\u015f ve Pazarlamada Yapay Zeka E\u011fitimi\u2019nde, \u00fcye i\u015fletmelerin sat\u0131\u015f, pazarlama ve m\u00fc\u015fteri y\u00f6netimi s\u00fcre\u00e7lerinde yapay zeka ara\u00e7lar\u0131n\u0131 daha verimli kullanabilmelerine y\u00f6nelik uygulamal\u0131 bilgiler aktar\u0131ld\u0131. FTSO ev sahipli\u011finde Me\u011fri Salonu\u2019nda ger\u00e7ekle\u015ftirilen e\u011fitim, E\u011fitimci ve Pazarlama Uzman\u0131 Hakan Akben taraf\u0131ndan verildi. E\u011fitime turizm, emlak, tar\u0131m-g\u0131da ve profesyonel hizmet sekt\u00f6rlerinde faaliyet …<\/p>\n","protected":false},"author":1,"featured_media":61600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1191,143,85,102],"class_list":["post-61599","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-genel","tag-ayyildiz-gundem","tag-egitim","tag-fethiye","tag-ftso"],"_links":{"self":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/61599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/comments?post=61599"}],"version-history":[{"count":1,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/61599\/revisions"}],"predecessor-version":[{"id":61601,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/61599\/revisions\/61601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/media\/61600"}],"wp:attachment":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/media?parent=61599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/categories?post=61599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/tags?post=61599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}