{"id":62962,"date":"2026-06-28T13:21:47","date_gmt":"2026-06-28T10:21:47","guid":{"rendered":"https:\/\/ayyildizgundem.net\/?p=62962"},"modified":"2026-06-28T13:21:47","modified_gmt":"2026-06-28T10:21:47","slug":"kobilerin-dijital-gelecegi-konusuldu","status":"publish","type":"post","link":"https:\/\/ayyildizgundem.net\/index.php\/2026\/06\/28\/kobilerin-dijital-gelecegi-konusuldu\/","title":{"rendered":"KOB\u0130\u2019LER\u0130N D\u0130J\u0130TAL GELECE\u011e\u0130 KONU\u015eULDU"},"content":{"rendered":"

MUTSO ev sahipli\u011finde ger\u00e7ekle\u015ftirilen Ak\u0131ll\u0131 KOB\u0130 Dijital D\u00f6n\u00fc\u015f\u00fcm Konferans\u0131\u2019nda, KOB\u0130\u2019lerin dijitalle\u015fme, finansmana eri\u015fim, e-ticaret ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme alanlar\u0131ndaki ihtiya\u00e7lar\u0131 ele al\u0131n\u0131rken, i\u015fletmelerin rekabet g\u00fcc\u00fcn\u00fc art\u0131racak g\u00fcncel teknoloji ve uygulamalar payla\u015f\u0131ld\u0131.<\/p>\n

\"\"<\/p>\n

T\u00fcrkiye genelinde KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funu desteklemek amac\u0131yla d\u00fczenlenen konferans serisinin 19\u2019uncu dura\u011f\u0131, Mu\u011fla Ticaret ve Sanayi Odas\u0131 (MUTSO) ev sahipli\u011finde ger\u00e7ekle\u015ftirildi. Etkinlikte, i\u015fletmelerin artan maliyetler, yo\u011fun rekabet ve de\u011fi\u015fen m\u00fc\u015fteri beklentileri kar\u015f\u0131s\u0131nda teknolojinin nas\u0131l \u00e7\u00f6z\u00fcmler \u00fcretebilece\u011fine dair somut i\u00e7 g\u00f6r\u00fc ve \u00f6neriler payla\u015f\u0131ld\u0131.<\/p>\n

Turkcell Dijital \u0130\u015f Servisleri ve DenizBank\u2019\u0131n ana sponsorlu\u011funda; Paycell\u2019in elmas, Hepsiburada ve Logo Yaz\u0131l\u0131m\u2019\u0131n platin sponsorlu\u011funda d\u00fczenlenen Ak\u0131ll\u0131 KOB\u0130 Mu\u011fla Dijital D\u00f6n\u00fc\u015f\u00fcm Konferans\u0131, i\u015f d\u00fcnyas\u0131 temsilcilerini bir araya getirdi. Mu\u011fla\u2019daki i\u015fletmelerin dijital d\u00f6n\u00fc\u015f\u00fcm yolculuklar\u0131na \u0131\u015f\u0131k tutan etkinlikte, teknolojinin sundu\u011fu f\u0131rsatlar ve ba\u015far\u0131l\u0131 uygulama \u00f6rnekleri kat\u0131l\u0131mc\u0131larla payla\u015f\u0131ld\u0131. Ak\u0131ll\u0131 KOB\u0130 \u0130cra Kurulu \u00dcyesi Ba\u015far Ceylan, MUTSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 B\u00fclent Karaku\u015f ve Mu\u011fla Vali Yard\u0131mc\u0131s\u0131 \u0130smail Soykan\u2019\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmalar\u0131yla ba\u015flayan konferansta, i\u015fletmelerin de\u011fi\u015fen ekonomik ko\u015fullara uyum sa\u011flamas\u0131nda dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn \u00f6nemi vurguland\u0131.<\/p>\n

Konferansa ayr\u0131ca G\u00fcney Ege Kalk\u0131nma Ajans\u0131 (GEKA) Genel Sekreteri \u00dcmit G\u00fclya\u011f\u0131, KOSGEB Mu\u011fla \u0130l M\u00fcd\u00fcr\u00fc Bayram Ali Kuku\u015f, MUTSO Meclis Ba\u015fkan\u0131 H. Koray \u00d6zcan, Mu\u011fla Ticaret Borsas\u0131 Meclis Ba\u015fkan\u0131 U\u011fur \u00d6zen, MUTSO Y\u00f6netim Kurulu Ba\u015fkan Yard\u0131mc\u0131lar\u0131 Ferudun \u00d6zt\u00fcrk ve Mehmet \u00c7ahan ile TOBB Mu\u011fla Kad\u0131n Giri\u015fimciler Kurulu Ba\u015fkan\u0131 Mehtap \u015eeniz \u00c7ahan da kat\u0131l\u0131m sa\u011flad\u0131.<\/p>\n

Mu\u011fla Vali Yard\u0131mc\u0131s\u0131 \u0130smail Soykan konu\u015fmas\u0131nda, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn i\u015fletmelerin rekabet g\u00fcc\u00fcn\u00fc art\u0131ran ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcmelerini destekleyen \u00f6nemli bir unsur oldu\u011funu vurgulayarak, \u201cKOB\u0130\u2019lerimizin teknolojiyi etkin kullanmalar\u0131, de\u011fi\u015fen ekonomik ko\u015fullara daha h\u0131zl\u0131 uyum sa\u011flamalar\u0131na ve verimliliklerini art\u0131rmalar\u0131na katk\u0131 sunacakt\u0131r. \u0130\u015f d\u00fcnyam\u0131z\u0131 g\u00fcncel teknolojiler ve yeni f\u0131rsatlarla bulu\u015fturan bu t\u00fcr etkinlikleri son derece de\u011ferli buluyor, organizasyonda eme\u011fi ge\u00e7enlere te\u015fekk\u00fcr ediyorum\u201d dedi.<\/p>\n

MUTSO Y\u00f6netim Kurulu Ba\u015fkan\u0131 B\u00fclent Karaku\u015f, \u201cMu\u011fla, turizmden tar\u0131ma, su \u00fcr\u00fcnlerinden madencili\u011fe, imalattan hizmet sekt\u00f6r\u00fcne kadar geni\u015f bir ekonomik \u00e7e\u015fitlili\u011fe sahip. \u00dcreten, yat\u0131r\u0131m yapan ve istihdam olu\u015fturan g\u00fc\u00e7l\u00fc bir i\u015f d\u00fcnyam\u0131z var. Bu g\u00fcc\u00fcn gelecekte de korunabilmesi i\u00e7in i\u015fletmelerimizin verimliliklerini art\u0131rmalar\u0131, teknolojiyi daha etkin kullanmalar\u0131 ve de\u011fi\u015fen ticaret anlay\u0131\u015f\u0131na uyum sa\u011flamalar\u0131 gerekiyor. Dijital d\u00f6n\u00fc\u015f\u00fcm tam da bu noktada i\u015fletmelerimize \u00f6nemli f\u0131rsatlar sunuyor. E-ticaret uygulamalar\u0131ndan finansal y\u00f6netim ara\u00e7lar\u0131na, bulut bili\u015fim \u00e7\u00f6z\u00fcmlerinden \u00f6deme sistemlerine kadar bir\u00e7ok teknoloji, i\u015fletmelerimizin i\u015f yap\u0131\u015f bi\u00e7imlerini yeniden \u015fekillendiriyor. \u00d6zellikle KOB\u0130\u2019lerimizin bu d\u00f6n\u00fc\u015f\u00fcme ayak uydurmas\u0131, rekabet g\u00fc\u00e7lerini korumalar\u0131 a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Bug\u00fcn ger\u00e7ekle\u015ftirdi\u011fimiz konferans\u0131n amac\u0131 da i\u015fletmelerimizi bu d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci hakk\u0131nda bilgilendirmek, g\u00fcncel uygulamalar\u0131 tan\u0131tmak ve yeni f\u0131rsatlarla bulu\u015fturmakt\u0131r\u201d ifadelerini kulland\u0131.<\/p>\n

Ak\u0131ll\u0131 KOB\u0130 \u0130cra Kurulu \u00dcyesi Ba\u015far Ceylan ise a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131nda \u015funlar\u0131 s\u00f6yledi: \u201cMu\u011fla\u2019da ger\u00e7ekle\u015ftirdi\u011fimiz konferansta bir kez daha g\u00f6rd\u00fck ki KOB\u0130\u2019lerimiz dijital d\u00f6n\u00fc\u015f\u00fcme her zamankinden daha fazla ilgi g\u00f6steriyor. \u0130\u015fletmeler artan maliyetler, yo\u011fun rekabet ve de\u011fi\u015fen m\u00fc\u015fteri beklentileri kar\u015f\u0131s\u0131nda verimliliklerini art\u0131rman\u0131n yollar\u0131n\u0131 ar\u0131yor. Dijital d\u00f6n\u00fc\u015f\u00fcm ise bu s\u00fcre\u00e7te i\u015fletmelere yaln\u0131zca teknolojik avantaj de\u011fil, ayn\u0131 zamanda daha g\u00fc\u00e7l\u00fc bir rekabet kapasitesi ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme f\u0131rsat\u0131 sunuyor. Ak\u0131ll\u0131 KOB\u0130 olarak T\u00fcrkiye\u2019nin farkl\u0131 \u015fehirlerinde KOB\u0130\u2019lerimizi teknoloji sa\u011flay\u0131c\u0131lar\u0131, finans kurulu\u015flar\u0131 ve sekt\u00f6r uzmanlar\u0131yla bulu\u015fturmaya devam ediyoruz. Mu\u011fla\u2019daki yo\u011fun ilgi, i\u015fletmelerimizin gelece\u011fe haz\u0131rlanma konusunda ne kadar istekli oldu\u011funu bir kez daha ortaya koydu.\u201d<\/p>\n

Etkinlik kapsam\u0131nda Turkcell Ticari Pazarlama Direkt\u00f6r\u00fc Onur Tuzluo\u011flu taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u201cTeknolojinin Rotas\u0131nda D\u00f6n\u00fc\u015f\u00fcm\u00fcn Anahtar\u0131: Dijital \u0130\u015f Servisleri\u201d ba\u015fl\u0131kl\u0131 sunumda, i\u015fletmelerin dijital d\u00fcnyaya daha h\u0131zl\u0131 ve g\u00fcvenli \u015fekilde uyum sa\u011flamalar\u0131n\u0131 sa\u011flayan teknolojik \u00e7\u00f6z\u00fcmler ele al\u0131nd\u0131. DenizBank KOB\u0130 Bankac\u0131l\u0131\u011f\u0131 \u2013 KOB\u0130 Sat\u0131\u015f ve Performans Y\u00f6netimi Grup M\u00fcd\u00fcr\u00fc Tayfur Geler ise \u201cFinans\u0131n G\u00fcc\u00fcyle S\u00fcrd\u00fcr\u00fclebilir B\u00fcy\u00fcme: KOB\u0130\u2019lerin Gelece\u011fi\u201d ba\u015fl\u0131kl\u0131 sunumunda, i\u015fletmelerin finansal dayan\u0131kl\u0131l\u0131klar\u0131n\u0131 art\u0131rmaya y\u00f6nelik uygulamalar\u0131 ve b\u00fcy\u00fcme f\u0131rsatlar\u0131n\u0131 de\u011ferlendirdi.<\/p>\n

Paycell \u00dcye \u0130\u015fyeri ve Sat\u0131\u015f Y\u00f6netiminden Sorumlu Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Aysa \u00d6zta\u015fk\u0131n Tufan taraf\u0131ndan ger\u00e7ekle\u015ftirilen \u201cKOB\u0130\u2019ler i\u00e7in \u00d6deme Sistemleri\u201d sunumunda, dijital \u00f6deme teknolojilerinin i\u015fletmelere sa\u011flad\u0131\u011f\u0131 h\u0131z, verimlilik ve m\u00fc\u015fteri deneyimi avantajlar\u0131 aktar\u0131ld\u0131. Gazeteci-Yazar Ilgaz G\u00fcrsoy moderat\u00f6rl\u00fc\u011f\u00fcnde d\u00fczenlenen \u201cKOB\u0130\u2019ler i\u00e7in E-ticaret ve \u0130\u015f S\u00fcre\u00e7lerinin Dijitalle\u015fmesi\u201d panelinde, Logo Yaz\u0131l\u0131m T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Ak\u0131n Sertcan ile HepsiJET B\u00f6lge Sat\u0131\u015f Y\u00f6neticisi Yusuf \u00c7ims\u00f6ken, dijitalle\u015fmenin i\u015fletmelerin b\u00fcy\u00fcme stratejilerine etkisini ve e-ticaret alan\u0131ndaki g\u00fcncel f\u0131rsatlar\u0131 de\u011ferlendirdi.<\/p>\n

Konferans\u0131n \u201cYerel Tecr\u00fcbe\u201d panelinde ise Ilgaz G\u00fcrsoy moderat\u00f6rl\u00fc\u011f\u00fcnde Mu\u011fla firmalar\u0131 olan K\u00f6yce\u011fiz Bal\u0131 \u015firket sahibi Ramazan \u00d6z\u00e7ak\u0131r ve BusinessUp! kurucusu \u00d6nder T\u00fcrker, dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerinde edindikleri deneyimleri ve ba\u015far\u0131 hik\u00e2yelerini kat\u0131l\u0131mc\u0131larla payla\u015ft\u0131. Mu\u011fla Dijital D\u00f6n\u00fc\u015f\u00fcm Konferans\u0131, Ak\u0131ll\u0131 KOB\u0130 \u0130cra Kurulu \u00dcyesi \u00dcmit \u00d6ncel taraf\u0131ndan haz\u0131rlan\u0131p sunulan ve kat\u0131l\u0131mc\u0131lara dijital d\u00f6n\u00fc\u015f\u00fcme y\u00f6nelik onlarca \u00fcr\u00fcn ve hizmetin hediye edildi\u011fi \u00f6d\u00fcll\u00fc bilgi yar\u0131\u015fmas\u0131 ile sona erdi.<\/p>\n

AKILLI KOB\u0130 NED\u0130R?<\/strong><\/p>\n

Mastercard\u2019\u0131n ana sponsorlu\u011funda hayata ge\u00e7irilen Ak\u0131ll\u0131 KOB\u0130, T\u00fcrkiye\u2019deki KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerinin her a\u015famas\u0131na destek olma hedefiyle yola \u00e7\u0131kan bir platformdur. 2021 y\u0131l\u0131nda temelleri at\u0131lan Ak\u0131ll\u0131 KOB\u0130\u2019nin amac\u0131 t\u00fcm KOB\u0130\u2019ler i\u00e7in bir dijital d\u00f6n\u00fc\u015f\u00fcm ekosistemi olu\u015fturmak ve t\u00fcm payda\u015flar\u0131 ile birlikte bu ekosistemi b\u00fcy\u00fctmektir. Platform, KOB\u0130\u2019ler ile KOB\u0130\u2019lere dijital d\u00f6n\u00fc\u015f\u00fcm \u00fcr\u00fcn ve hizmetleri sunan binlerce teknoloji tedarik\u00e7ilerini bir araya getirir, bilgilendirici i\u00e7erikler ve e\u011fitimler sa\u011flar. Fizikselde ve dijitalde \u00e7e\u015fitli vizyon ve fark\u0131ndal\u0131k etkinlikleri ile sahada da KOB\u0130\u2019lerle bir araya gelen Ak\u0131ll\u0131 KOB\u0130, 2021-2026 y\u0131llar\u0131 aras\u0131nda toplamda 500 binin \u00fczerinde KOB\u0130\u2019ye eri\u015fim sa\u011flam\u0131\u015ft\u0131r.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

MUTSO ev sahipli\u011finde ger\u00e7ekle\u015ftirilen Ak\u0131ll\u0131 KOB\u0130 Dijital D\u00f6n\u00fc\u015f\u00fcm Konferans\u0131\u2019nda, KOB\u0130\u2019lerin dijitalle\u015fme, finansmana eri\u015fim, e-ticaret ve s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme alanlar\u0131ndaki ihtiya\u00e7lar\u0131 ele al\u0131n\u0131rken, i\u015fletmelerin rekabet g\u00fcc\u00fcn\u00fc art\u0131racak g\u00fcncel teknoloji ve uygulamalar payla\u015f\u0131ld\u0131. T\u00fcrkiye genelinde KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funu desteklemek amac\u0131yla d\u00fczenlenen konferans serisinin 19\u2019uncu dura\u011f\u0131, Mu\u011fla Ticaret ve Sanayi Odas\u0131 (MUTSO) ev sahipli\u011finde ger\u00e7ekle\u015ftirildi. Etkinlikte, i\u015fletmelerin artan …<\/p>\n","protected":false},"author":1,"featured_media":62963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1191,3172,146,1732],"class_list":["post-62962","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-genel","tag-ayyildiz-gundem","tag-kobi","tag-mugla","tag-mutso"],"_links":{"self":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/62962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/comments?post=62962"}],"version-history":[{"count":1,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/62962\/revisions"}],"predecessor-version":[{"id":62964,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/62962\/revisions\/62964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/media\/62963"}],"wp:attachment":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/media?parent=62962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/categories?post=62962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/tags?post=62962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}