{"id":66385,"date":"2026-09-19T16:44:44","date_gmt":"2026-09-19T13:44:44","guid":{"rendered":"https:\/\/ayyildizgundem.net\/?p=66385"},"modified":"2026-09-19T16:44:44","modified_gmt":"2026-09-19T13:44:44","slug":"marmariste-kent-markalasmasinda-yeni-donem","status":"publish","type":"post","link":"https:\/\/ayyildizgundem.net\/index.php\/2026\/09\/19\/marmariste-kent-markalasmasinda-yeni-donem\/","title":{"rendered":"MARMAR\u0130S\u2019TE KENT MARKALA\u015eMASINDA YEN\u0130 D\u00d6NEM"},"content":{"rendered":"

Yakla\u015f\u0131k iki y\u0131ld\u0131r s\u00fcrd\u00fcr\u00fclen Kent Markala\u015fmas\u0131 Projesi, Marmaris Kalesi\u2019nde d\u00fczenlenen \u2018Marmaris \u0130\u015f Birli\u011fi Lansman\u0131\u2019 ile tamamland\u0131. \u2018MyMaris\u2019 slogan\u0131, yeni logo ve \u2018D\u00f6rt Mevsim Marmaris\u2019 temas\u0131yla yeni marka kimli\u011finin tan\u0131t\u0131ld\u0131\u011f\u0131 lansmanda, kent payda\u015flar\u0131n\u0131n kat\u0131l\u0131m\u0131yla Marmaris \u0130\u015f Birli\u011fi S\u00f6zle\u015fmesi de imzaland\u0131.<\/p>\n

\"\"<\/p>\n

Marmaris Belediyesi \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, kentteki payda\u015flar\u0131n katk\u0131lar\u0131yla yakla\u015f\u0131k iki y\u0131ld\u0131r s\u00fcrd\u00fcr\u00fclen Kent Markala\u015fmas\u0131 Projesi tamamland\u0131. Projenin finali olan \u201cMarmaris \u0130\u015f Birli\u011fi Lansman\u0131\u201d, projenin ruhuyla \u00f6rt\u00fc\u015fen Marmaris Kalesi\u2019nde ger\u00e7ekle\u015ftirildi. Lansmanda Marmaris\u2019in turizm gelece\u011fine y\u00f6nelik ortak hedefler ortaya konulurken, kentin ortak marka kimli\u011fini g\u00fc\u00e7lendirecek yeni ad\u0131mlar da payla\u015f\u0131ld\u0131.<\/p>\n

Ev sahipli\u011fini Marmaris Belediye Ba\u015fkan\u0131 Acar \u00dcnl\u00fc\u2019n\u00fcn yapt\u0131\u011f\u0131 lansmana Mu\u011fla Vali Yard\u0131mc\u0131s\u0131 Murat Sar\u0131, Marmaris Ticaret Odas\u0131 Ba\u015fkan\u0131 Mutlu Ayhan, GETOB Ba\u015fkan\u0131 Cengiz Ayg\u00fcn, YDA Dalaman Havaliman\u0131 Ticaret ve Strateji Direkt\u00f6r\u00fc Or\u00e7un Songur, Marmaris\u2019te bulunan STK ve oda temsilcileri ile \u00e7ok say\u0131da davetli kat\u0131ld\u0131.<\/p>\n

BA\u015eKAN \u00dcNL\u00dc: MARMAR\u0130S\u2019\u0130N GELECE\u011e\u0130N\u0130 HEP B\u0130RL\u0130KTE \u015eEK\u0130LLEND\u0130RECE\u011e\u0130Z<\/strong><\/p>\n

Lansman\u0131n a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131n\u0131 yapan Marmaris Belediye Ba\u015fkan\u0131 Acar \u00dcnl\u00fc, iki y\u0131ll\u0131k s\u00fcre\u00e7te farkl\u0131 kesimlerden ki\u015fi ve kurumlar\u0131n katk\u0131lar\u0131yla \u00f6nemli bir \u00e7al\u0131\u015fma y\u00fcr\u00fct\u00fcld\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. Kentin gelece\u011fine ili\u015fkin kararlar\u0131n ortak ak\u0131lla al\u0131nmas\u0131n\u0131n \u00f6nemine dikkat \u00e7eken Ba\u015fkan \u00dcnl\u00fc, bundan sonraki s\u00fcre\u00e7te de i\u015f birli\u011fi ve dayan\u0131\u015fman\u0131n s\u00fcrd\u00fcr\u00fclmesi gerekti\u011fini ifade etti.<\/p>\n

Ba\u015fkan \u00dcnl\u00fc, s\u00fcrece Marmaris\u2019in t\u00fcm payda\u015flar\u0131n\u0131n katk\u0131s\u0131yla \u015fekillendi\u011fini belirterek, \u201cY\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz kent markala\u015fmas\u0131 \u00e7al\u0131\u015fmas\u0131nda hep birlikte karar almay\u0131 \u00f6nemsedik. Turizmcimizden esnaf\u0131m\u0131za, muhtarlar\u0131m\u0131zdan gen\u00e7lerimize ve \u00e7ocuklar\u0131m\u0131za kadar kentin farkl\u0131 kesimlerinin g\u00f6r\u00fc\u015flerini bu s\u00fcrece katmay\u0131 \u00f6nemsedik. Bir araya gelmek i\u00e7in hepimiz zaman ay\u0131rd\u0131k, emek verdik. Bundan sonra da bu ili\u015fkiyi s\u00fcrd\u00fcrmemiz gerekiyor. Belediye olarak biz \u00fczerimize d\u00fc\u015feni yapaca\u011f\u0131z. \u00d6n\u00fcm\u00fczde yapacak \u00e7ok i\u015f var ama bu ak\u015fam burada g\u00f6rd\u00fc\u011f\u00fcm birliktelik bana umut veriyor. Y\u0131llar sonra d\u00f6n\u00fcp bakt\u0131\u011f\u0131m\u0131zda, bug\u00fcn att\u0131\u011f\u0131m\u0131z ad\u0131mlar\u0131n Marmaris\u2019e iyi geldi\u011fini hep birlikte g\u00f6rebilmeyi diliyorum\u201d diye konu\u015ftu.<\/p>\n

Mu\u011fla Vali Yard\u0131mc\u0131s\u0131 Murat Sar\u0131 da Marmaris\u2019in sahip oldu\u011fu do\u011fal, tarihi ve k\u00fclt\u00fcrel de\u011ferlerle \u00f6nemli bir mirasa sahip oldu\u011funu belirtti. Kent markala\u015fmas\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n ortak eme\u011fin somut \u00e7al\u0131\u015fmalara d\u00f6n\u00fc\u015fmesi a\u00e7\u0131s\u0131ndan \u00f6nemli oldu\u011funu ifade eden Sar\u0131, \u201cBir destinasyonun ger\u00e7ek g\u00fcc\u00fc, tesislerinin say\u0131s\u0131nda de\u011fil, payda\u015flar\u0131n\u0131n ayn\u0131 hedefe birlikte y\u00fcr\u00fcyebilme azmindedir\u201d dedi.<\/p>\n

Lansmanda Marmaris Belediyesi \u00d6zel Kalem ve AR-GE M\u00fcd\u00fcr\u00fc Do\u00e7. Dr. Didem Gamze I\u015f\u0131ksal da kent markala\u015fmas\u0131 s\u00fcrecine ili\u015fkin bir sunum ger\u00e7ekle\u015ftirdi. I\u015f\u0131ksal, bug\u00fcne kadar y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar\u0131n yan\u0131 s\u0131ra bundan sonraki d\u00f6nemde hayata ge\u00e7irilmesi planlanan \u00e7al\u0131\u015fmalar ve hedefler hakk\u0131nda kat\u0131l\u0131mc\u0131lara bilgi verdi.<\/p>\n

\u0130\u015e B\u0130RL\u0130\u011e\u0130 S\u00d6ZLE\u015eMES\u0130 \u0130MZALANDI<\/strong><\/p>\n

Marmaris Kalesi\u2019nde ger\u00e7ekle\u015ftirilen lansman\u0131n \u00f6nemli ba\u015fl\u0131klar\u0131ndan biri de kent payda\u015flar\u0131 aras\u0131nda imzalanan \u201cMarmaris \u0130\u015f Birli\u011fi S\u00f6zle\u015fmesi\u201d oldu.<\/p>\n

Mu\u011fla Valili\u011fi, Mu\u011fla B\u00fcy\u00fck\u015fehir Belediyesi, Marmaris Kaymakaml\u0131\u011f\u0131, Marmaris Belediyesi, Marmaris Ticaret Odas\u0131, T\u00dcRSAB B\u00f6lge Temsilcili\u011fi, GETOB, Marmaris Liman \u0130\u015fletmecili\u011fi, Marinalar Temsilcili\u011fi, Dalaman Havaliman\u0131 \u0130\u015fletmecili\u011fi, T\u00fcrkiye Turizm Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi ve \u015eof\u00f6rler Odas\u0131 temsilcilerinin kat\u0131l\u0131m\u0131yla imzalanan s\u00f6zle\u015fmeyle, Marmaris\u2019in gelece\u011fi i\u00e7in ortak ak\u0131l ve i\u015f birli\u011fi i\u00e7erisinde hareket edilmesi konusunda ortak bir irade ortaya konuldu.<\/p>\n

S\u00f6zle\u015fmede, \u201cMarmaris\u2019in do\u011fal, k\u00fclt\u00fcrel, sosyal ve ekonomik de\u011ferlerini koruyarak geli\u015ftirmeyi, Marmaris\u2019i d\u00f6rt mevsim ya\u015fayan, nitelikli, s\u00fcrd\u00fcr\u00fclebilir ve uluslararas\u0131 \u00f6l\u00e7ekte g\u00fc\u00e7l\u00fc bir destinasyon haline getirmek i\u00e7in ortak ak\u0131l ve i\u015f birli\u011fi i\u00e7inde hareket etmeyi taahh\u00fct ediyoruz. Marmaris\u2019i tek bir kurumun de\u011fil, hepimizin ortak markas\u0131 olarak g\u00f6r\u00fcyoruz\u201d ifadelerine yer verildi.<\/p>\n

ORTAK B\u0130R D\u0130L OLU\u015eTURULACAK<\/strong><\/p>\n

Yakla\u015f\u0131k iki y\u0131ld\u0131r devam eder proje s\u00fcrecinde \u00f6nemli \u00e7al\u0131\u015fmalara imza at\u0131ld\u0131. Marmaris Belediyesi, Marmaris Ticaret Odas\u0131, GETOB, T\u00dcRSAB ve T\u00fcrkiye Turizm Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi ba\u015fta olmak \u00fczere \u00e7ok say\u0131da kurumun katk\u0131 sundu\u011fu proje kapsam\u0131nda, Marmaris\u2019in gelece\u011fine ili\u015fkin kapsaml\u0131 \u00e7al\u0131\u015fmalar y\u00fcr\u00fct\u00fcld\u00fc. S\u00fcre\u00e7 boyunca turizm temsilcileri, giri\u015fimciler, akademisyenler, kanaat \u00f6nderleri, beyaz ve mavi yakal\u0131 \u00e7al\u0131\u015fanlar ile sivil toplum kurulu\u015flar\u0131n\u0131n g\u00f6r\u00fc\u015fleri al\u0131nd\u0131.<\/p>\n

Yap\u0131lan \u00e7al\u0131\u015fmalar ve payda\u015f g\u00f6r\u00fc\u015fmeleri sonucunda Marmaris\u2019in do\u011fal g\u00fczellikleri, tarihi ve k\u00fclt\u00fcrel miras\u0131, marina altyap\u0131s\u0131 ve g\u00fc\u00e7l\u00fc konaklama kapasitesi kentin \u00f6ne \u00e7\u0131kan de\u011ferleri olarak belirlendi. Bunun yan\u0131 s\u0131ra ortak bir marka dili olu\u015fturulmas\u0131, y\u0131l boyunca etkinliklerin art\u0131r\u0131lmas\u0131, dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn g\u00fc\u00e7lendirilmesi ve farkl\u0131 mevsimlere y\u00f6nelik deneyim paketlerinin geli\u015ftirilmesi gibi ba\u015fl\u0131klarda ortak g\u00f6r\u00fc\u015f ortaya \u00e7\u0131kt\u0131.<\/p>\n

YEN\u0130 SLOGAN: \u201cMYMAR\u0130S\u201d<\/strong><\/p>\n

Proje kapsam\u0131nda Marmaris\u2019in yeni marka slogan\u0131 \u201cMyMaris\u201d olarak belirlendi. \u201cD\u00f6rt Mevsim Marmaris\u201d temas\u0131yla desteklenen yeni marka \u00e7al\u0131\u015fmas\u0131yla, kentin yaln\u0131zca yaz sezonunda de\u011fil, y\u0131l\u0131n her d\u00f6neminde farkl\u0131 deneyimler sunan bir destinasyon olarak tan\u0131t\u0131lmas\u0131 hedeflendi\u011fi projede kent markas\u0131n\u0131n ortak bir kimlik \u00fczerinden tan\u0131t\u0131lmas\u0131 amac\u0131yla ortak bir logo da olu\u015fturuldu. Logonun, Marmaris\u2019teki payda\u015flar\u0131n ortak kat\u0131l\u0131m sa\u011flad\u0131\u011f\u0131 etkinlik ve organizasyonlarda kullan\u0131lmas\u0131 planland\u0131.<\/p>\n

TUR\u0130ZM KOORD\u0130NASYON OF\u0130S\u0130 KURULACAK<\/strong><\/p>\n

Projenin \u00f6nemli ad\u0131mlar\u0131ndan biri olarak Turizm Koordinasyon Ofisi\u2019nin hayata ge\u00e7irilmesi planlan\u0131yor. T\u00fcm payda\u015flar\u0131n katk\u0131s\u0131yla kurulacak ofis turizm konusunda karar verici olacak. Turizm \u00e7al\u0131\u015fmalar\u0131, fuarlar ve kentin gelece\u011fine y\u00f6nelik planlamalar\u0131n, payda\u015flar\u0131n deste\u011fiyle olu\u015fturulacak koordinasyon ekibi taraf\u0131ndan y\u00fcr\u00fct\u00fclecek.<\/p>\n

Bunun yan\u0131 s\u0131ra Marmaris\u2019in ulusal ve uluslararas\u0131 alandaki tan\u0131t\u0131m\u0131n\u0131 g\u00fc\u00e7lendirmek amac\u0131yla sosyal medya hesaplar\u0131 ve internet sitesinin de etkin \u015fekilde kullan\u0131lmas\u0131 hedeflendi. Hizmete al\u0131nan \u2018Marka Kent Marmaris\u2019 adl\u0131 web sitesi ve \u2018experience_marmaris\u2019 instagram hesab\u0131yla kentteki farkl\u0131 kurum ve sekt\u00f6rlerin ayn\u0131 marka dili alt\u0131nda bulu\u015fmas\u0131 ve Marmaris\u2019in d\u00f6rt mevsim tan\u0131t\u0131m\u0131n\u0131n g\u00fc\u00e7lendirilmesi ama\u00e7land\u0131.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Yakla\u015f\u0131k iki y\u0131ld\u0131r s\u00fcrd\u00fcr\u00fclen Kent Markala\u015fmas\u0131 Projesi, Marmaris Kalesi\u2019nde d\u00fczenlenen \u2018Marmaris \u0130\u015f Birli\u011fi Lansman\u0131\u2019 ile tamamland\u0131. \u2018MyMaris\u2019 slogan\u0131, yeni logo ve \u2018D\u00f6rt Mevsim Marmaris\u2019 temas\u0131yla yeni marka kimli\u011finin tan\u0131t\u0131ld\u0131\u011f\u0131 lansmanda, kent payda\u015flar\u0131n\u0131n kat\u0131l\u0131m\u0131yla Marmaris \u0130\u015f Birli\u011fi S\u00f6zle\u015fmesi de imzaland\u0131. Marmaris Belediyesi \u00f6nc\u00fcl\u00fc\u011f\u00fcnde, kentteki payda\u015flar\u0131n katk\u0131lar\u0131yla yakla\u015f\u0131k iki y\u0131ld\u0131r s\u00fcrd\u00fcr\u00fclen Kent Markala\u015fmas\u0131 Projesi tamamland\u0131. Projenin finali …<\/p>\n","protected":false},"author":1,"featured_media":66386,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1191,1850,1651,447],"class_list":["post-66385","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-genel","tag-ayyildiz-gundem","tag-kent","tag-marka","tag-marmaris"],"_links":{"self":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/66385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/comments?post=66385"}],"version-history":[{"count":1,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/66385\/revisions"}],"predecessor-version":[{"id":66387,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/posts\/66385\/revisions\/66387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/media\/66386"}],"wp:attachment":[{"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/media?parent=66385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/categories?post=66385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ayyildizgundem.net\/index.php\/wp-json\/wp\/v2\/tags?post=66385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}